Resume
Sandra Eisenberg
433 Oak Haven Drive
Altamonte Springs, Florida 32701
E-mail: eisens@cfl.rr.com
Phone: 407-919-9214
Professional info
Performance driven IT professional skilled in product planning / management, technical writing, social media marketing and account management (channel and key account).
First woman to win the AT&T National sales award -- exceeding quota by over 300%. Managed IT partnerships including Microsoft / NCR and Avaya / Accenture team.
Skilled in turning technology into corporate bottom lines for clients through on target products with deliverable and needed value added solutions increasing sales or saving money through added productivity. Experienced in business intelligence (data mining), networking, and CRM (front and back office). Great presentation skills, having addressed conventions and conducted training courses. Outstanding communication skills with the ability to work with diverse groups while inspiring confidence at all levels.
Work experience
Social Media Marketing / Fundraising
December 2014 - Present
-
Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs.
-
Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
-
Coordinated a team of 20 fundraising volunteers to raise money for the school.
-
Developed innovative fundraising activities including Facebook, Twitter and Hootsuite.
Product Management / Content and Technical Writing
LexisNexis Healthcare Risk Management via Veredus
October 2013 - November 2014
Migrating software products to tablet / web based focus for population health management (healthcare analytics). Created buyer personas based on actual customer buying behavior research -- then communicate the vision to the development teams via user stories. Responsible for product user guides, customer training presentations and manuals, product roadmaps and competitive information.
-
Rapid grasp of technical information.
-
HIPAA trained, product managed ICD-9 to ICD-10 transition.
-
Quick generation of materials tailored for the designated audience.
-
Creation of concise and logically structured communications.
-
Internet research and distillation of massive amounts of information into clear graphics, charts, and text.
Project Management / Product Management / Marketing Management
SunTrust, OmniTicket and NCR via WTH Tech and Veredus
November 2007 - Current
Project managed the national network upgrade of 300+ Apple stores to Metro-Ethernet on time and on budget, coordinating cross-company resources for WTH, Inc.
OmniTicket is the premier ticketing / access control provider to the theme park industry with customers including Walt Disney World and 400+ clients around the globe. Responsibilities include proposal development, competitive information, SOWs, and technical documentation using Dell TOAD Data Modeler. Also developed schematics using Microsoft Visio, SnagIt, and the Microsoft Office suite.
Subcontracting to NCR sales and project management of national retail store network upgrade for Apple. Cross sold networking services to increase revenue by $427,000 at Apple. Consistently "exceeded expectations" and ranked highest in performance. Also project managed nationwide IT projects including a national network upgrade for all the Apple stores nationwide and infrastructure upgrade nationwide for WalMart.
Managing Partner, Southern Region
e5 Marketing
October 2001 - November 2007
Developed and managed alliances with large account partners, ISV (independent software vendors) and SI (systems integrators) managing the relationship from prospect to delivery. Sandra also developed and delivered training programs, partner portals, contract negotiations and partner specific collateral as well as PR.
Experience
Product Management
Social Media Marketing
Project Management
Technical Writing
Content Writing
Account Management
Skills
CRM front and back office
BI / Data Warehousing
Networking
Public Speaking
Presentation Delivery
Presentation Development
Skills
Microsoft Word
Microsoft PowerPoint
Microsoft Visio
Microsoft Project
Microsoft Excel
Adobe RoboHelp
Techsmith SnagIt
Dell TOAD
Axure Wireframe Software
Senior Product Manager IV, Sales Manager, Senior Account Executive
AT&T (and various spin-offs)
March 1985 - September 2001
Responsible for industry specific data warehouse solutions (airline data warehouse used by Delta and Continental, retail data warehouse used by Wal-Mart, telecom solution used by Bell South now AT&T, etc.). In the position directed a full range of strategic business planning, corporate development and M&A activities and spearhead campaigns for launching all CRM and web-based products.
Sales managed the State of Florida sales team for NCR (an AT&T subsidiary). First woman at AT&T to win the National Sales award. Consist high performer, growing existing accounts by as much as 300% in one year.
Education
Stephens College
Columbia, Missouri
Bachelor of Fine Arts degree.
M.I.T.
Cambridge, Massachusets
Extensive business and technical courses as part of the AT&T / M.I.T. partnership. The one year training included business analytical skills and finance, strategic planning, various quality methodologies (including TQM, Lean and Six Sigma), technical training in network technologies (voice and data), UNIX operating system, Shell Scripting, etc.